![]() ![]() There hasn’t been a gigantic, ridiculously expensive movie like this since Avengers: Endgame, and a lot of people, myself included, want to celebrate the occasion by seeing it on the best screen possible. ![]() The Way of Water is the cinematic event of the year, maybe the decade, and certainly since the start of the pandemic. I’ve seen it and I can tell you first-hand that there’s no bad way to watch Avatar, but when Jim Cameron says “go see it on the biggest screen you can find,” he’s not just blowing smoke. This phenomenon didn’t start during the pandemic, but I’m going to go out on a limb and guess there’s a lot of people out there who are paying attention to movie theaters for the first time in a long time thanks to Avatar. Gas costs twice as much, the McRib is canceled, and there’s too many types of goddamn movie screens. Things have changed since I went into a semi-permanent goblin mode. "The rising demand for high-tech screens and private theaters will grow further in the future and provide fresh momentum to movie theaters, which have to prepare for the end of pandemic," the CGV official said.When the pandemic started in 2019 I went home, put on my pajamas, downloaded Uber Eats, sat down in my gaming chair, and stayed there until this Monday when I went to see Avatar: The Way of Water. The world's combined box office more than halved from $43 billion in 2019 to $21 billion in 2021 due to the COVID-19 pandemic.īut the combined revenue of ScreenX and 4DX theaters fell slightly from $363 million in 2019 to $331 million in 2021, although only five films were simultaneously released for the two formats last year, according to CGV. "As people enjoyed entertainment content easily and comfortably at home through online streaming services, they want something different at theaters." "We can say ticket sales of ScreenX and 4DX theaters pulled off steady growth during the pandemic, while the global and Korean film industry struggled with a sharp drop in overall revenues," CGV said. (PHOTO NOT FOR SALE) (Yonhap)Īt the same time, the company said it will build more private, independent movie suites, such as sky boxes, as an increasing number of people prefer to feel at home while watching movies. This image provided by CJ CGV shows a new ScreenX theater at its Yeongdeungpo branch in southern Seoul. The company said livestreaming of non-film content, like music concerts, theatrical musicals or online game competitions, is also available at the newly launched ScreenX theater thanks to its surround sound speakers and special lighting system. Globally, CGV operates 350 ScreenX theaters and 783 4DX theaters in 106 countries, including the United States, France, Britain and Japan, as of June 2022.ĬGV opened a new ScreenX theater at its Yeongdeungpo branch in southwestern Seoul this weekend, which is equipped with a combined 69-meter wide screen and six projectors. The 4DX format allows films to be decorated with various practical effects, including motion seats, water and scents. ScreenX is a multi-projection cinematic platform that provides 270-degree panoramic images to audiences by expanding the display onto the theater's side walls. He said CGV's flagship technologies of ScreenX and 4DX will be front-line formats of its strategy. This image provided by CJ CGV shows a view of a ScreenX theater. ![]()
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